The new year beckons…
Time for setting goals and all that jazz…
And while I support that, there’s always something missing.
What exactly is missing?
We’re all looking forward, dreaming of the future. We’re too stoked right now.
“This is my year. This year’s going to be different.”
So why look back?
Not to navel gaze and wallow in everything you didn’t get done. Not even to yell “F you 2016!”
Nope, it’s to mine the hell out of the last year for past insights to make this year ACTUALLY different, ACTUALLY better.Read on!
How to Be a Thought Leader, Even if You Aren’t an Expert And the Two Questions You Need to Ask to Become One
I’ll say this right now:
You don’t need to be the top expert.
You just need to become their trusted resource.
A thought leader is someone people follow and listen to. That’s it.
Being a thought leader means people will start clambering to read or hear from you. Your following will grow and they will seek your help.
That my friends is called:
People trust you. People listen to you. People will then be paying you to help them or solve their problem.
It starts with asking two simple questions.
I’ll reveal them in a moment….
When you step into your inner thought leader, you’ll be able start exponentially building value for your business or non-profit.
- Even if you’re an introvert. In fact introverts are some of the best of them out there.
- Even if you’re NOT the top of your field. They’ll still trust you, and know you can help.
- Even if you’ve never wanted to lead anyone, let alone thousands of interested people.
In fact, entire organizations can be thought leaders. It doesn’t have to be one figurehead.
On the web:
You’ll build a following you can monetize, SEO benefits that will build your traffic, and authority you can leverage for greater opportunities and greater revenue. The modern web makes it all possible for anyone to achieve it, with the right strategy.Read on!
Google Analytics is an indispensable tool for your site that tracks your website traffic for valuable insights. With the data you collect with Google Analytics, you can see:
- How many people are visiting your site, and for how long
- Where they are going
- Where they came from
- What your most popular pages are
- What pages you lose people at
- How many people are viewing your site on mobile phones
- And much more!
Even if you aren’t ready to dig in to the reports, getting the tracking started means when you are ready you’ll have lots of data already in there!
And signing up for a Google Analytics account is simple. I’ll walk you through it step by step in this Google Analytics account setup tutorial. So let’s get started!Read on!
Using a People Centric Approach to Connect and Grow Your Following The Key to More Clients, Greater Impact, and Raving Fans
Does your business or practice revolve around itself, or your clients and supporters?
The client isn’t always right. Nor do they even know what they want.
But the client should be the center of your universe.
People-Centric design means you are strategizing around them – their needs, their pains, their fundamental desires. And more importantly, it’s focused on connecting to them in an authentic manner.
People have wised up to the marketing tricks and interruptive tactics of traditional marketing and advertising.
Half the time, they completely block it out. They either ignore it automatically or by literally blocking the ad from being seen. They also see through token actions that aren’t sincere and aren’t valuable to them.
We know when we are being marketed to. But if we get something meaningful from the experience, we don’t care.
You need to understand the people you who are your prospects and clients. What are their pains and frustrations? What are the needs and desires that just aren’t being addressed? Leverage even one good one and you will stand out and get them banging on your door.
So how do you do it?Read on!
People are fickle.
So how you do grab them and create a relationship they value?
One that keeps them coming back and paying a premium for what you offer?
This simple formula is how to do it.
And I’ve included a cheatsheet to the entire formula to go through each step.Read on!
Branding Basics – The 3 Critical Questions to Discover Your Brand So You Can Stand Out, Get Noticed, and Get More Clients
There are three critical questions that define your brand, and help you stand out.
Branding starts with the most basic elements of who you are and how you help people.
The more sure of who exactly you are, the stronger your branding will be, the more successful your marketing and client retention will be.
To know exactly who you are and why you matter, you need to define it. Sharpen it to the specific characteristics that really matter and give you a unique identity worth remembering, and worth following.
This means, “I am a doctor, I help people stay healthy, and my target client is anyone still breathing,” will not cut it.
But I’ll show you how to get to the core of your brand, and I’ve included a worksheet you can download to take you step by step through it.Read on!